Company anniversary: how to celebrate success?

Whether it's a new visual identity, a competition or the re-release of cult products, many brands take advantage of a company anniversary to communicate with their customers. Celebrating it externally is good for your image, but marking this milestone with your employees is a must. Celebrate it with those who work daily for its development! What actions should be put in place within the company to celebrate its anniversary? How can you celebrate it with your staff while working on your HR issues? Here are a few ideas to make this celebration a motivation booster for your employees.

Company anniversary: how to celebrate success with employees?

Whether it's a new visual identity, a competition or the re-release of cult products, many brands take advantage of company anniversaries to communicate with their customers. Celebrating it externally is good for your image, but marking this milestone with your employees is a must. Celebrate it with those who work daily for its development! What actions should be put in place within the company to celebrateits anniversary ? How can you celebrate it with your staff while working on your HR issues? Here are a few ideas to make this celebration a motivation booster for your employees.

Thanking employees at a festive event or team building activity

What's a birthday without a party? For one evening, teams put down their computers and smartphones, managers and employees forget about the business at hand and get together in a relaxed setting. 

For management, it's a way of thanking employees and recognizing the efforts made over the past year. Recognition at work is one of the main drivers of employee engagement. According to the results of the Odoxa Dentsu Aegis Network barometer published in 2018 (1), 72% of French employees are satisfied with their work, but only 50% of them feel that it is recognized at its fair value. Yet the more an employee feels their work is appreciated and useful to the organization, the more they will get involved on a daily basis.

If you really want to make a lasting impression, corporate seminars or team building are options worth considering. At The Oasis House, we welcome you to characterful mansions of unrivalled charm, spacious family homes to make you feel right at home. Thanks to our catalog of over fortyexperiences, including yoga, krav-maga, cooking workshops, sophrology or speech training, you'll be able to design a tailor-made seminar to meet your HR objectives. And as the icing on the (birthday) cake, we only work with passionate partners who share our love of small and large gestures.

Communicating the company's history and values on the occasion of its anniversary 

If your company has been in existence for more than a decade, it's worth looking back at the issues and circumstances that accompanied its creation. You undoubtedly have people in your ranks who were not present at its birth. Comparing the working methods adopted then and now will give employees a better understanding of the environment in which they operate.

Diving back into the archives, digging out old snapshots and sharing press articles from the era with your staff will highlight the road travelled so far. Employees will be able to take ownership of the company's history, and this will reinforce the sense of belonging to the organization. Why is this so important? Meaning at work is a concern for 92% of working people (2), and the need to feel useful is felt by 53% of them.

It's also an opportunity for management to take the floor and unveil the major strategic directions and upcoming objectives, to encourage employees to continue their efforts.

Developing your employer brand

At a time when certain sectors are struggling to recruit, companies need to present themselves as a place of fulfillment. To do this, they can work on their employer brand, which combines HR and marketing actions within a global strategy. If you're starting to think about this, ask yourself this question: what is your employer promise? 

You can take advantage of this anniversary to highlight employees, their know-how and their missions. Why not produce reports for your in-house newsletter on the skills they have acquired since joining the company, or on their career paths? By distributing these portraits showing your strengths as an employer, you're working to build talent loyalty

What if your employees became your best ambassadors? That's what employee advocacy is all about. What's it all about? These are awareness-raising programs designed to mobilize employees to communicate about their company. In concrete terms, this means publishing content on their social networks linked to company news.

There are many advantages to this form of communication. Firstly, it is embodied by the faces that make up the organization. Since it's the people inside the company who recommend it, it shows that it's a great place to work, and that employees are proud to be part of it. A remarkable strategy for convincing new candidates to join your teams.

Joining a cause to celebrate a milestone

What if, to celebrate another year, you were to put the spotlight on a cause dear to your organization by giving it the benefit of your notoriety? Whether by associating your event with an association, making a donation, or mobilizing employees around volunteer actions, you can give greater visibility to your commitments thanks to this collaboration.

The anniversary can be the kick-off for a long-term partnership with an organization that fights for causes related to your business. You can also use a survey to ask employees which association they would like to support, to get them involved in the festivities.

Don't neglect these moments of conviviality, which energize company life. They encourage cooperation, help new arrivals to settle in and foster a sense of well-being at work thanks to the bonds forged during these breaks. Team members' birthdays or anniversaries are also a good reason to get together for breakfast or an after-work break. Mark your calendars!

Sources :

  1. https://www.hbrfrance.fr/chroniques-experts/2020/03/29696-la-reconnaissance-grande-oubliee-des-entreprises/ 
  2. https://culture-rh.com/salaries-quete-sens/#:~:text=Les%20chiffres%20sont%20très%20parlants,déjà%20entrepris%20une%20transition%20professionnelle